An in-depth analysis of the SKIMS x ICONS campaign, showcasing how celebrity endorsement and nostalgia marketing drive brand visibility while raising valuable questions of inclusivity.

The SKIMS Fits Everybody x ICONS Campaign reunited four legendary ’90s Victoria’s Secret Angels to promote their signature shapewear collection. This case study required the application of publicity and PR analysis, including campaign strategy, media placement, celebrity endorsement evaluation, and consumer engagement. It demonstrates strong skills in market segmentation, identifying SKIMS’ target demographic, and linking brand messaging to consumer psychographics.

The report applies fashion marketing concepts to assess campaign impact alongside its media effectiveness. It highlights intellectual evaluation by recognising the campaign’s successes of heightened brand visibility and revenue growth, alongside its limitations in inclusivity and media rollout.