A diffusion line campaign for Alias Mae, merging strategic brand extension with bold creative marketing execution.
This assignment developed a diffusion line campaign for Alias Mae, introducing Maeve Alias as a winter-focused line. The project required skills in brand extension, consumer profiling, and integrated marketing communications, with a strong emphasis on aligning the new line’s personality with Alias Mae’s established identity. It involved creating a brand story, moodboard, retail vision, and added-value strategy, while also designing digital content, social media strategy, and event activations.
Key skills demonstrated include diffusion line strategy, market positioning, creative direction, and campaign planning, as well as practical tools such as storyboarding, brand boards, and digital presence development. It showcases how diffusion lines strengthen brand equity while appealing to evolving consumer lifestyles, reflecting both analytical insight and creative execution.
