A strategic pop-up campaign for Mode Mischief, blending experiential retail with innovative concepts to expand brand visibility and engagement through building strong brand-consumer relationships.

This assignment focused on planning and executing a pop-up store concept for Mode Mischief, designed to test new markets, enhance brand presence, and build consumer loyalty. It required the integration of retail strategy, campaign planning, consumer engagement, and event marketing, while aligning with the brand’s identity as a rising streetwear label.

Key skills included market analysis, customer segmentation, budget planning, PR outreach, and campaign rollout strategy, supported by creative tools such as moodboards, media releases, and budget rationales. The project highlighted how pop-ups serve as both strategic entry points into new markets and immersive brand experiences, merging commercial goals with visual storytelling to connect with their desired target market.